Leverage the power of custom wallpaper murals
Thursday, December 3, 2009 |
Tom Croghan
Custom wallpaper and wallpaper murals have enjoyed steady usage by architects, interior designers, graphic designers and corporate brand managers. Retailers use custom wallpaper to educate, energize and motivate their customers.
A casual stroll down your local shopping mall should convince you of the power of these oversized brand messages. Clothing retailers feature desirable models wearing this seasons finest apparel. Home furnishing stores display warm and happy family images in order to reinforce our feelings of comfort and security. Jewelry stores display beautiful young couples in love. Sporting goods retailers use top level sports murals to stir up feelings of exceptional sports achievement.
Department stores utilize designer wallpaper and vinyl wall covering to modify shoppers moods as they move through different departments and sections. Men's clothiers might utilize rugged textured wallpaper patterns to create the sensation of masculinity while ladies lingerie areas use soft pale wall coverings to reinforce a feminine ambiance.
Even shopping mall management companies use the power of wall paper murals. Covering construction barricades help inform shopping traffic who the next retailer is and when they'll be open for business.
Custom wallpaper promotes corporate brand messaging
Many corporate giants promote their various brand messages in headquarter lobbies and corporate conference areas. Even small boutique companies brand their offices with custom wallpaper murals.
Hospitals use wallpaper murals to help calm patients and help take their minds to happier places. Museum and exhibit designers choose custom wallpaper murals to inform, explain and demonstrate a variety of complex and entertaining subjects.
Capitalize on consistant messaging with vinyl wall covering
National retail chains are able to maintain consistant brand messaging with closely managed custom wallpaper programs. Consistantly designed restaurant interiors give customers a feeling of home even when across the nation. These strategically designed interiors leverage their consistant core brand message that can be rolled out at any location.
To learn more about this powerful and effective medium, visit our custom wallpaper murals page. If you need help with a specific mural wall paper project, contact one of our wallpaper experts toll free at 888 781-7702.

















