3 Ways Window Graphics Can Maximize the Impact of your Storefront

BestPracticeLet’s look at a few of the tried and true lessons window graphics users have learned from big time merchandising professionals.

Merchandising gurus have spent decades eyeballing every consumer shopping experience.  They’ve examined it all… from the earliest days of dusty floor dry goods operators, to today’s highest fashion uber-mall destinations.

And much has been published about what works and what doesn’t across every facet of the retail buying process. So what have we learned about window graphics from the best and the brightest? Here are the three most used formating styles for window graphics

#1: Valance. Your message across the top

A narrow strip of branded messaging across the top of a display window works on several different levels. The top part of the window is often referred to as dead space. This is a perfect area to reinforce brand logos, product lines or special services you provide.

Valence style window graphics can be used to show customers the various brands you carry

Valence style window graphics can be used to show customers the various brands you carry

Window graphics strategically affixed across the top area can also be used to conceal unsightly blind mechanisms or lighting fixtures that a retailer doesn’t want seen.

For strip mall shop owners, valance type window graphics can be seen above most driving traffic and parking lots obstructions in front of storefronts. Visuals at the bottom of the windows can easily be obscured by diving and walking traffic.

#2: Showcase. Framing your feature items

The exclusive baubles and jewelry sold by Tiffany and Co are often presented within a small window viewing area much like a picture inside a matted frame. The small display space suggests high quality as well as high prices. It’s a magnet that invites the shopper in for a closer look.

Another technique retailers use to showcase special sales and products is with seasonal updates. Window graphics can be easily updated to target holiday and seasonal changes. Halloween, Christmas, Valentines Day, Labor Day and Memorial Day all have strong appeal to retail markets. Summer, Fall, Winter and Spring seasons can be another powerful draw for customers.

Window graphics are an excellent way to showcase seasonal specials

Window graphics can showcase seasonal specials

Window graphics are an excellent way to showcase a retailers feature products. The graphics can be used to reinforce company colors schemes, seasonal decoration or brand name communication.

#3: Pictorial. Full photographic window coverage

Transforming your window into brightly colored billboards can attract massive attention to an otherwise stale storefront. Perforated materials give the outside shopper an exciting display while shoppers inside can see through the material to the outside.

Full window graphics can have a big impact on walking and driving traffic

Full window graphics can have a big impact on walking and driving traffic

Depending on a store’s location and its proximity to driving and walking traffic, full pictorial window graphics can provide an arresting brand image that can seen from great distances.

Breath new life into your store

Window graphics often act and as a sort of gift wrap for retail store owners, enticing customers to visit their store for something new, something fresh or something different.

Is it time to revitalize my storefront?

Do I have new high-margin products that I could be featuring?

Am I getting the traffic I deserve?

Learn how important outdoor signage is to your business. Click the image to download this FREE ebook.

Learn how important outdoor signage is to your business. Click the image to download this FREE ebook.

These are just a few of the questions smart store owners are wondering about. We’d would love to hear from you. Don’t forget to visit our window graphics page for more information on window graphics.

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