Making Wallscapes More Than Just Pretty Signs

River City Entrance: Wallscape Project

We recently completed several large format wallscapes for a luxurious Pinnacle Entertainment development here in St. Louis. River City Casino, which opened in March 2010, is St. Louis’ newest gateway to an exciting entertainment experience. Located approximately 10 miles south of downtown St. Louis, in the community of Lemay, the multi-use complex includes a 90,000-square-foot casino […]

The Largest Double Sided Static Billboard in The United States

Pepsi Billboard in Birmingham,AL

There’s a fresh new Pepsi billboard towering over the beautiful city of Birmingham, Alabama these days. Buffalo Rock’s controversial “Southern Original” billboard is up and it’s BIG! “It stands out and looks great,” said Jimmy Lee III, chief executive officer of Buffalo Rock, a local Pepsi product distributer. “It definitely looks better than that rusted can that was […]

Springtime for Pole Banners

Pole Banners for Springtime

Savvy marketers know that spring is a perfect time for fresh and new pole banner promotions. We consumers have endured a harsh winter and are venturing out into warmer weather. The sun is out, skies are blue and there’s a freshness in the air. It’s time to launch a new pole banner campaign! Pole Banners […]

Branding Expert Reveals the Power Behind Window Signage

Window Signage Expert Opinion

In recent years we’ve witnessed a steady increase of brick and mortar business owners using window graphics to improve the impact of their outdoor signage. In today’s market, it’s just not enough to rely on a company logo mounted over the front door. The street level competition “to be seen” is ever-increasing and smart marketers […]

The Economic Value of Business Signage

Astonishing Statistics on Outdoor Signage

Many small and medium sized business owners struggle with decisions about how to wisely spend their limited marketing dollars. With a variety of available options to choose from including newspaper ads, direct mail and TV advertising, many remain uncertain about which will bring the best possible return on their investment. In an earlier post, 4 Ways […]