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“It used to be that you put up a yard sign and construction trailer and augmented that with other forms of marketing,” says Christa McCall, graphic designer for The Lawrence Group, an architectural, design and development firm headquartered in St. Louis, Missouri. “Now, it is almost the reverse. You install wallscapes, building wraps, banners, fencescapes and window graphics and augment those with a yard sign and construction trailer.

Building wraps are a huge driving force in marketing a construction or development project. They enable you to use the building as a billboard for the duration of the construction project right on through the leasing phase. They capture the public’s attention and drive traffic to your website.”

“Outsized building wraps and banners are an essential part of the advertising campaign. Fifty percent of customer response comes from a loft or condo development’s signage. It’s what they remember when they are surveyed as to how they heard about the project,” states Gretchen Floresca, Principal of Werremeyer|Floresca, a St. Louis-based creative firm.