Floor Graphics: Bigger Better and Faster!


It goes without saying that St Louis’ own Gateway Motorsports Park hosted the best of the best at this year’s AAA sponsored¬†2013 NHRA Midwest Nationals. The weekend brought out many of the top drag racers in the world including Antron Brown, Khalid alBalooshi and Tony Schumacher to name just a few.

The cars these daredevils pilot are truly phenomenal. Top fuel dragsters are the fastest sanctioned category of drag racers, with the fastest competitors reaching blistering speeds up to 330 miles per hour and finishing the 1,000 foot runs in 3.7 seconds, or the full quarter-mile in 4.4 seconds. This incredible acceleration subjects the driver to an average force of nearly 4.0 Gs over the duration of the race.


Floor Graphic for NHRA Midwest Nationals in St Louis

Gateway called on Commerce Color for another round of wide and large format printed products. We provided mesh fence banners, vinyl banners and one particularly large floor graphic applied just inside the drag tower entrance where the racers start their engines.

Floor Graphic withstands the heaviest of traffic

This is one of the busiest areas of the whole race event with traffic from not only the racers and their high performance dragsters, but crew support vehicles, track scrubber vehicles, safety vehicles and even one jet powered super-dragster.

There are unverified reports from fans saying that the jetcar’s after-burner blast caused the floor graphic adhesive to flame up.

Truth be told, the big floor graphic gave way to some support vehicles about half way through the final round on Sunday afternoon and was pulled up by some track crew members. It’s amazing that it withstood the grueling abuse from the event opening on Friday afternoon and evening, an all day session on Saturday and a good portion of the finals on Sunday.

Experience brings about a better quality product

There will be some who call our NHRA floor graphic project a failure. And that’s okay. We, on the other hand, consider it another piece of valuable experience that adds to our total product expertise.

There aren’t many printers who would even attempt to apply a floor graphic in that kind of high risk situation. Why? Because it’s impossible to predict an absolute outcome of success.

But that’s what makes Commerce Color different from the other printers. We know just little more about what makes a floor graphic work and what causes a floor graphic to fail. That’s real life expertise and our clients benefit from it every day.

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