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Construction Signage Testimonials

“It used to be that you put up a yard sign and construction trailer and augmented that with other forms of marketing,” says Christa McCall, graphic designer for The Lawrence Group, an architectural, design and development firm headquartered in St. Louis, Missouri. “Now, it is almost the reverse. You install wallscapes, building wraps, banners, fencescapes and window graphics and augment those with a yard sign and construction trailer.

Building wraps are a huge driving force in marketing a construction or development project. They enable you to use the building as a billboard for the duration of the construction project right on through the leasing phase. They capture the public’s attention and drive traffic to your website.”

 

“Outsized building wraps and banners are an essential part of the advertising campaign. Fifty percent of customer response comes from a loft or condo development’s signage. It’s what they remember when they are surveyed as to how they heard about the project,” states Gretchen Floresca, Principal of Werremeyer|Floresca, a St. Louis-based creative firm.

Custom Wallpaper Testimonials

“They were able to guide us through the process, coaching the graphics group on how to translate their carpet patterns into custom wallpaper. We went through many rounds of samples to get the color right and Commerce Color was so patient with us. The final product looked fabulous and Milliken has had countless inquiries about the wallcovering.” Principal Catherine Severson, Q Studio, an architectural firm based in Chicago.


"LEGO had a 'color universe' with which we had to work. LEGO Group was extremely happy with everything we and Commerce Color did, and felt that the color quality of the murals was incredible--the best of the LEGOLAND Discovery Centres to date.

Working with Commerce Color was incredible. They produced vibrant colors and excellent quality in all of their custom wallpaper graphics. And when we had a tight deadline issue and didn't provide them with artwork for one of the walls until the last minute, they turned the project around quickly and the mural was installed in time for the opening. They really contributed to the success of this project." Rich Hill, designer at Sally Corporation

Wallscape Testimonials

“Outsized building wraps and banners are an essential part of the advertising campaign. Fifty percent of customer response comes from a loft or condo development’s signage. It’s what they remember when they are surveyed as to how they heard about the project,” states Gretchen Floresca, Principal of Werremeyer|Floresca, a St. Louis-based creative firm.

Building wraps are a huge driving force in marketing a construction or development project. They enable you to use the building as a billboard for the duration of the construction project right on through the leasing phase. They capture the public’s attention and drive traffic to your website.” says Christa McCall, graphic designer for The Lawrence Group, an architectural, design and development firm headquartered in St. Louis, Missouri.

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Wednesday
Feb252009

Wallscapes: no longer just a quick promo

In 2004 and 2005, the St. Louis region experienced the start of an explosive downtown housing boom that saw the rehab and renovation of dozens of historic buildings and warehouses. We printed a gaggle of wallscapes and construction signs that dotted the downtown landscape, all touting the delicious luxury of downtown living.

It was a fantastic growth period where builders, contractors and speculators came from all over to acquire these turn-of-the-century monoliths and sculpt them into modern living masterpieces. And as time pressed on, the economic barometer begin to point in a new direction. And just like that... the downtown building boom was over.

Today, St Louis boasts some of the finest downtown living spaces available in the nation. Choose from lush rooftop gardens, fabulous riverfront views and ultra fashionable cafes and bistros within steps of your front door. All in all, we witnessed a glorious rebirth in downtown living. It's a really good thing!

So what happened to all that extra large construction signage? Most of those spectacular building wraps are gone today. They accomplished their objectives and their life is over. Others remain, however. And it makes me wonder if some of those savvy developers didn't foresee an extended life for their gigantic wallscapes. Perhaps the smart ones realized that these super signs would continue grabbing their customers attention well into the future.

Some, like the one pictured here, have been up for more than four years! And by the looks of it, may stay up for another four. It just goes to show how durable these giant vinyl banners are when they're printed well and installed properly.

Have you considered a giant wallscape or building wrap for your long term signage? Maybe you should.

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