Building Wraps for Rehab Construction
Tuesday, September 15, 2009 |
Tom Croghan Vinyl wallscapes and building wraps have become an integral component of rehabilitation construction project advertising campaigns. Savvy marketers know how to use building wraps to make big impressions.
Outsized building wraps and banners are an essential part of the advertising campaign. Fifty percent of customer response comes from a loft or condo development’s signage. It’s what they remember when they are surveyed as to how they heard about the project.
Gretchen Floresca, Principal of Werremeyer|Floresca, a St. Louis-based creative firm.
A well designed and strategically placed building wrap can be seen for miles. These attention grabbers display project names, phone numbers and web addresses. Oversized wallscapes capture the public's attention with unusual imagery and lifestyle messaging.
Building wraps are a huge driving force in marketing a construction or development project. They enable you to use the building as a billboard for the duration of the construction project right on through the leasing phase. They capture the public’s attention and drive traffic to your website.
Christa McCall, graphic designer for The Lawrence Group, an architectural, design and development firm headquartered in St. Louis
When you're ready to take your project's message into the world of wallscapes and building wraps, visit our How to buy wallscapes and building wraps Squidoo lens for a simple and quick tutorial.
Choose experienced graphic designers who know their craft. Listen to their ideas about how to get the message across.
Keep it simple. The most memorable billboard ads have a single persuasive message. Don't litter your signage with clutter. Use big and bold color for impact. Soft and gentle color hues are better left for magazine ads. You don't have a lot of reader time so make a strong statement with strong color.
Never underestimate the value of a high quality installation. This is where the rubber meets the road for the lifespan of your sign.
And when it's time to print, check your printer's credentials. Let their experience be your guide. Then choose the best!
To learn more, visit our Wallscape page. If you need project costs, visit our Quick Quote page.

















Reader Comments (1)
Hi,
Let the power of light pole banners take your street promotions to a higher place
Thanks,
Mike