Making Wallscapes More Than Just Pretty Signs

River City Entrance: Wallscape ProjectWe recently completed several large format wallscapes for a luxurious Pinnacle Entertainment development here in St. Louis. River City Casino, which opened in March 2010, is St. Louis’ newest gateway to an exciting entertainment experience. Located approximately 10 miles south of downtown St. Louis, in the community of Lemay, the multi-use complex includes a 90,000-square-foot casino with more than 2,100 slot machines and 55 table games, including poker, several restaurants and other amenities.

An $82 million dollar expansion was completed in late 2013. It included the addition of a 200 room hotel, a 10,000 square foot multi purpose event center and a 5 story, 1,600 space covered parking structure. The developer’s architect incorporated large format wallscape signage into the exterior facade of the new parking garage.

River City Wallscape walkway

River City Wallscapes Garage

Wallscapes: Extra-Large Messaging

These large signs promote a variety of guest amenities and entertainment offerings. The individually lighted frames allow for quick and easy sign replacement so promotions can be updated seasonally or whenever fresh promotions occur.

Because of the architect’s design, the wallscapes become an integral part of the building’s exterior design. And as such, they are more visually appealing and intentional. Also, the “built-in” look is more in keeping with the brand message throughout the entire campus.

River City Wallscape Large

River City Wallscapes Backside

River City Wallscapes Backside

Do you need more information on wallscapes and building wrap signage, click here, or call 888-781-7702 and talk to an expert anytime. We’ll help you get your project in motion. Please share this article with your friends, associates and your favorite social media sites