The Largest Double Sided Static Billboard in The United States

There’s a fresh new Pepsi billboard towering over the beautiful city of Birmingham, Alabama these days. Buffalo Rock’s controversial “Southern Original” billboard is up and it’s BIG!

“It stands out and looks great,” said Jimmy Lee III, chief executive officer of Buffalo Rock, a local Pepsi product distributer. “It definitely looks better than that rusted can that was up there.”

Pepsi Super-Sized Billboard in Birmingham,AL

The printing and installation of vinyl billboard material with overall dimensions of 176 feet by 52 feet requires some careful planning and preparation. The actual sign dimension is 26 feet high but the banner itself extends over the top of the structure and drapes down each side.

The plan called for three separate printed panels that would be attached to one another by the installation crew on site. That makes one big chunk of vinyl!

Once printing was complete, we were ready for an overall color check. As it happens, Commerce Color is just a few blocks away from the home of the St. Louis Rams. The Edward D. Jones Dome in downtown St. Louis was a perfect venue for us to carefully inspect the entire banner. We were permitted access to the dome floor to layout the completed panels. We’d like to extend our special thanks to our friends at the dome.

Double sided Pepsi Billboard Banner laid out on the floor of Edward D. Jones DomeThe approved panels were then rolled, folded and packaged according to the installer’s specification. It was critical that each panel would unfurl properly once hoisted 350 feet skyward.

As you might imagine, an unexpected gust of wind could not only blow the 500 lb. panel off the roof but could also cause a serious injury to one or more of the installers.

Installing a Super-Sized Billboard

Once the panels arrived on site our installation partners at Paramount took over and installed the behemoth banner on top an 18 story building in the heart of Birmingham, Alabama.

The “Southern Original” billboard is reported to be the largest static billboard installed in the United States. It was designed to retrofit over the top of an outdated digital display that sits on top of the 2 North Twentieth building.

The billboard structure sits 350 feet above street level and is clearly visible from almost every major transportation hub throughout the city. Scroll down to watch Paramount’s impressive installation video.

Pepsi Banner Billboard Install LogoPepsi Billboard View from the topPepsi Billboard: Hoisting Billboard PanelsPepsi Billboard: Rope Access InstallationPepsi Billboard: Building top scaffolding

For additional information on what it takes to create large and wide format billboards and banners, call one of our billboard experts at 888 781-7702. We’ll help you get your project off the ground, no matter what size it is.