When the organizers planning the 2009 MLB All-Star game came to St Louis, Commerce Color was ready to pull out the stops. The plan was relatively simple... Blanket the city with the All-Star brand.
That meant vinyl banners, wallscapes, window graphics, garbage can wraps, backlit graphics, pole banners, floor graphics, fence graphics and more.
Yes... the All-Star Game is a Big Deal
Approximately 230,000 people attended some part of the weeklong celebration, according to the St. Louis Regional Chamber and Growth Association. And almost half of those fans came from out of town.
Over 2,500 members of the press from around the world had credentials in St. Louis, representing a tremendous opportunity for St. Louis to market itself. More than 100 million households tune in to the game itself on FOX, and to ESPN’s Home Run Derby; the events are broadcast in 225 countries in 12 different languages.
President Barack Obama joins Fox Sports announcers Joe Buck, right, and Tim McCarver, left, in the broadcast booth at the MLB All-Star Game in St. Louis, July 14, 2009.
Direct visitor spending on Cardinals operations and on local hotels, dining, and retail came in around $32 million, triggering another $27 million in indirect spending in the region.
Our participation was pretty straight forward... Provide high-quality large format production and installation of dozens of pieces of All-Star branded materials.
A Weeklong Extravaganza
St. Louis hosted a weeklong extravaganza of All-Star activities, including FanFest at America’s Center, the Home Run Derby, a 5K fun run, a red carpet parade, lots of sponsor parties. And that’s all before the All-Star Game itself.
Elvis Costello joined Missouri native and nine-time Grammy Award winner Sheryl Crow at the 2009 MLB All-Star Charity Concert.
While St. Louis is the host city for the All-Star Game, MLB pays most of the bills and hires vendors and businesses for All-Star-related events, focusing heavily on local companies and minority and women-owned businesses.
It's no wonder the entire region was alive with excitement and activity. All in all, it was a wonderful way for St' Louis to put its best foot forward! And Commerce Color was there helping to paint the town red.
Looking for help planning your next big branding program? Call Commerce Color at 888 781-7702 and speak to a large format expert.