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The Power of Fleet Graphics

The best "bang for your buck" in outdoor advertising

If your looking for the best “bang for your buck” with your outdoor advertising budget, you’ll want to look at bus wraps, fleet graphics and truck side advertising.


To really grasp the value of bus wraps, fleet graphics and vehicle wrap graphics, we’d like to direct your attention to a recent 3M research study focused on cost per thousand impressions (CPM). An expensive medium like television averages around $23.70 CPM while traditional outdoor advertising channels like billboards and street displays look more affordable at $3.56 CPM.


And then there’s the cost of fleet graphics and truck side graphics. At a mere $0.48 CPM we’re looking at pennies on the dollar.

Comparison of Traditional Advertising Costs to Fleet Graphics

The American Trucking Association says 98% of consumers believe fleet graphics create a positive image for the company they represent. In addition, they said 96% found fleet graphics to be more impactful than other forms of outdoor media.

Truck side graphics work around the clock. Parking wrapped busses and trucks with graphics in high visibility areas of your property is a great way to gain exposure around the clock.

Do you want maximum flexibility for your graphics? No problem. Advances in materials and adhesives give you all sorts of freedom. Easy removal adhesives let you update your visuals frequently while permanent adhesives can last years into the future.

Are you ready to reap the benefits of this high profile, low cost outdoor media? Call an expert at Commerce Color 888 781-7702 and we’ll help you plan you next fleet graphics program.