The “built-in” look is more in keeping with the brand
Commerce Color was commissioned to produce several large-format wallscapes for the luxurious Pinnacle Entertainment development in St. Louis.
River City Casino is an exciting entertainment experience located approximately 10 miles south of downtown, in the community of Lemay. The multi-use complex includes a 90,000-square-foot casino with more than 2,100 slot machines and 55 table games, including poker, restaurants and other amenities.
An $82 million dollar expansion was added which included a 200 room hotel, a 10,000 square foot multi purpose event center and a 5 story, 1,600 space covered parking structure.
The developer’s architect incorporated large format wallscape signage into the exterior facade of the parking garage structure.
These large signs promote a variety of guest amenities and entertainment offerings. The individually lighted frames allow for quick and easy sign replacement so promotions can be updated seasonally or whenever fresh promotions occur.
Wallscapes provide extra-large messaging
Because of the architect’s design, the wallscapes become an integral part of the building’s exterior design. And as such, they are more visually appealing and intentional. Also, the “built-in” look is more in keeping with the brand message throughout the entire campus.
For more information on wallscapes and building wrap signage call 888-781-7702 and talk to a large format expert anytime. We’ll help put your project in motion.
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