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Race-Ready Signage

Careful planning solves large format installation challenges

Gateway Motorsports Park and World Wide Technology, a market-leading technology solution provider, have announced a long-term naming rights commitment, renaming the motorsports facility World Wide Technology Raceway at Gateway.

World Wide Rechnology Raceway Branding Program

With the newly minted partnership came the need for some serious rebranding. Commerce Color was tapped to help with a variety of fresh branding projects ranging from window graphics to extra-large mesh banners.

Vinyl Mesh and Vinyl Banners Used to Rebrand the Venue

Top: 13' x 89' mesh WWT banner. Left: 14' x 48' vinyl front gate banner Right: 18 x 28' banner on office tower

Entry sign Backlit Graphic and Window Graphic Guard Shack

Left: 9' x 24' vinyl entry sign Right: full window graphic wrap with vinyl banner top

One of the challenges of the past was the potential for some of the grandstand banners to loosen under stress from unpredictable weather conditions. High winds and rain had resulted in a few failures in past years.

"Borrowing from our experience with traditional outdoor and the expertise of our installation partner, we devised a more secure system that will hold the banners securely in place," reported Derek Croghan, Sales Manager at Commerce Color. "Barring an Act of God, those big banners will remain intact for their expected lifespan."

18'  x 24' Ad mesh banners across the main oval grandstand

Place Based Media South Grandstand: Multiple 15 ' x 26' custom mounted mesh banners

24' x 52' Mesh banners on East Grandstand
East Grandstand Mesh Banner Signage

Place Based Media East Grandstand: 33' x 54' custom mounted mesh banners

"We're really happy with the improved system that Commerce Color came up with. The signs look fantastic! We're delighted with what we've accomplished so far."
-- Declan O'Neil, V.P. of Business Development, WWT Raceway

A Premier Racing Facility

As part of the partnership between World Wide Technology and Gateway Motorsports Park, the track will feature new WWT branded signage throughout. The signage changeover is underway and will continue to evolve throughout the 2019 season.

“The support of WWT will help ensure that our track will compete for North America’s most elite races and offer an innovative and exhilarating fan experience for years to come,” said Curtis Francois, CEO of Gateway Motorsports.

“The relationship with WWT will help us tremendously as we continue to grow World Wide Technology Raceway into one of the premier racing facilities in the country.” 

About Commerce Color

Commerce Color helps companies bring their brands to life! Big color, vibrant imagery, and vivid graphics are the standard for our large format printing assignments.

Are you looking for help planning your next big branding program? Call Commerce Color at 888 781-7702 and speak to a large format expert.

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