The World’s Most Remote Pop-Up Shop Handed Out Gear 300 Feet Up a Sheer Cliff
70 hardy souls reached 37.5 Technology's activation
Billed as the world’s most remote pop-up store, “The Cliffside Shop” appeared one day on the sheer rock face of Bastille, a picturesque peak in Colorado, where a climber gave out hoodies, socks and other gear to anyone who made it that far up the mountain.
It was a stunt by agency Work in Progress for 37.5 Technology, which provides advanced materials to the makers of high-tech performance apparel.
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DISCLAIMER: Commerce Color was not involved in this outdoor project. We just love creative outdoor advertising projects and enjoy sharing them with our friends and clients.